News Bites

Research by Collinson Latitude™ – as featured in the Daily Telegraph finds that: 63% of airlines have a formalised AR strategy in place, and of those that don’t, 61% intend to implement one in the next six months, however the majority still fail to focus on the customer. Read more > 19.10.2009
Best Western UK customers "Shop for Rewards" thanks to new ancillary revenue programme from Collinson Latitude™ Best Western GB, part of Best Western International, the world's largest group of independent hotels, has announced the launch of a new rewards programme from Collinson Latitude™, a leading global provider of ancillary revenue programmes. Read more > 11.08.2009
Collinson Latitude™ feature in The Wise Marketer "Current ancillary revenue thinking in terms of an approach to boosting profits and loyalty is to consider the entire customer journey and associated customer needs in a single, more holistic manner, across multiple touch points." Read more > 11.08.2009
Collinson Latitude™ to advise brands in the travel, financial and retail sectors The Collinson Group launches specialist division Collinson Latitude™, providing brands with new offering to leverage incremental revenue strategies. Read more > 26.03.2009
Global Airlines missing out on additional $12bn revenue Insight by Collinson Latitude™, the leading global provider of ancillary revenue programmes, has revealed that airlines can make at least an extra $6 per passenger by offering services above and beyond ticket sales. Read more > 26.03.2009
Collinson Latitude™ to advise brands in the travel, financial and retail sectors The Collinson Group launches specialist division Collinson Latitude™, providing brands with new offering to leverage incremental revenue strategies. Read more > 26.03.2009
Value-added benefit packages appeal to majority of regular travellers Majority (54%) of regular business and leisure travellers would consider buying a value-added benefit package if it was offered by a preferred travel supplier. Read more > 22.06.2009
Revolutionising ancillary revenue with BenefitsPlus™ New product offers travel brands opportunity to generate $15 million in net profit over three years with 65,000 customers signed up Read more > 29.05.2009
Collinson Latitude™ launches new affiliate reward platform for Velocity Rewards Collinson Latitude develops ShopAndEarn Store - an innovative fully branded online shopping portal for Velocity Rewards, Virgin Blues loyalty programme. Read more > 01.03.2009

Research by Collinson Latitude™ – as featured in the Daily Telegraph finds that:

63% of airlines have a formalised AR strategy in place, and of those that don’t, 61% intend to implement one in the next six months, however the majority still fail to focus on the customer.

19.10.2009

Best Western UK customers "Shop for Rewards" thanks to new ancillary revenue programme from Collinson Latitude™

Best Western GB, part of Best Western International, the world's largest group of independent hotels, has announced the launch of a new rewards programme from Collinson Latitude™, a leading global provider of ancillary revenue programmes.

11.08.2009

Collinson Latitude™ feature in The Wise Marketer

"Current ancillary revenue thinking in terms of an approach to boosting profits and loyalty is to consider the entire customer journey and associated customer needs in a single, more holistic manner, across multiple touch points."

11.08.2009

Collinson Latitude™ to advise brands in the travel, financial and retail sectors

The Collinson Group launches specialist division Collinson Latitude™, providing brands with new offering to leverage incremental revenue strategies.

26.03.2009

Global Airlines missing out on additional $12bn revenue

Insight by Collinson Latitude™, the leading global provider of ancillary revenue programmes, has revealed that airlines can make at least an extra $6 per passenger by offering services above and beyond ticket sales.

26.03.2009

Collinson Latitude™ to advise brands in the travel, financial and retail sectors

The Collinson Group launches specialist division Collinson Latitude™, providing brands with new offering to leverage incremental revenue strategies.

26.03.2009

Value-added benefit packages appeal to majority of regular travellers

Majority (54%) of regular business and leisure travellers would consider buying a value-added benefit package if it was offered by a preferred travel supplier.

22.06.2009

Revolutionising ancillary revenue with BenefitsPlus™

New product offers travel brands opportunity to generate $15 million in net profit over three years with 65,000 customers signed up

29.05.2009

Collinson Latitude™ launches new affiliate reward platform for Velocity Rewards

Collinson Latitude develops ShopAndEarn Store - an innovative fully branded online shopping portal for Velocity Rewards, Virgin Blues loyalty programme.

01.03.2009